Author: Gan Jia Ci
DATx’s head of business development Mona Du attended the Block Asia meetup in Seoul on 15 June as a guest speaker. During the event that amassed 100 live participants and over a thousand livestream viewers, Du introduced to the audience DATx’s ecosystem infrastructure and project roadmap.
Sophie Guan of Odyssey presented at the event as well.
Du mentioned that there are still many industry challenges, and they wish to build a blockchain-powered revolutionary digital advertising terminal.
“Currently, we always get advertisements that we don’t really need or like to see, and our data privacy is not protected which can cause security pitfalls,” Du pointed out the current issues faced in advertising.
With the DATx ecosystem and incentives mechanism, DATx will be able to fulfil mutualistic interactions between all ecosystem participants. Not only does it provide stronger user privacy and security, users will also be able to receive personalised advertising placements based on accurate user profiles. Users will then have the option of choosing the kind of advertisements that are delivered to them.
Other features also include higher ROI, market efficiency and market transparency that prevents anti-fraudulent activities.
Live translation from English to Korean was also provided at the event.
You can view the livestream of the event here.