SPINS and IntraEdge announced a preferred partnership to support the launch of GDPR Edge™, a blockchain-based solution powered by Intel®. The solution enables compliance for the General Data Protection Regulation (GDPR) which came into effect on May 25, 2018, and comes on the heels of the California Data Privacy act on June 28, 2018, which requires companies that collect quantities of consumer data to disclose what they collect and provide consumers the ability to opt out.
SPINS, the leading provider of data-driven intelligence to Natural and Specialty Retail, is the exclusive authorized reseller of GDPR Edge™ solution in North America with respect to its proprietary grocery clients, and the firm joins IntraEdge’s connected network of partners alongside Microsoft and BDO.
GDPR Edge™ is a full-service solution for organizations with an array of data sources, customer touch points, and point-of-sale (POS) systems, making it particularly relevant for retailers who want to ensure every interaction with a data subject is GDPR compliant. It helps companies consolidate their consumer records and enables individuals to opt-in or opt-out of the use of their personal information at a granular level in a centralized, easy-to-use portal. Block chain technology keeps a record and provides an automated update to the individual when the requested changes have been made, which means increased accountability and auditability. Ultimately, the GDPR Edge platform can eliminate 95% of the overhead associated with receiving and processing Subject Access Requests (SARs) and other individual rights under the GDPR, including the right to be forgotten.
“The California Data Privacy Act, like the GDPR legislation that hit earlier this year, is a leading indicator of where consumer privacy legislation is going in the U.S., as consumers push for transparency and increased control of their data. In this environment, retailers can benefit from a turnkey solution that seamlessly integrates compliance into their operations,” said Stacey Shulman, Chief Innovation Officer, Retail Solutions Division at Intel.
“We are proud to deliver the GDPR Edge™ solution to the retail market as an extension of SPINS’ ongoing commitment to consumer transparency and leading-edge data security,” said Tony Olson, CEO of SPINS. “The newly enacted legislation in California and GDPR are extensive and complex, and our clients are looking for seamless, automated ways not only to comply with the regulation but to protect themselves and their consumers from data breaches and unintentional misuse.”
Photo Credits: SPINS