Robin8, China’s first influencer search engine and marketplace powered by big data, artificial intelligence and blockchain, announces that the current influencer ranking and search engine will now support benchmark rankings for the top 20 influencers for 26 categories including automobile, fashion and fitness.
“We are super excited to showcase our daily influencer ranking for China’s top influencers in 26 categories,” says Miranda Tan, CEO and founder of Robin8. “Using big data, AI and blockchain, our goal is to take the guesswork out of selecting the best influencers for brands.”
“The Robin8 search engine has over 30 million profiles from China’s leading social media channels,” says Calvin Wang, Robin8’s Asia Chief Technology Officer. “Every day we crawl millions of data from the leading social channels in China to provide the top influencers in 26 categories. Our search engine makes it easier for brands to find the best people because we provide detailed analysis for each influencer. In addition, as a search engine, we can identity not only the top influencers but also the up and comers and niche influencers that are often more targeted and provide more engagement for brands.”
To market in China, influencer marketing is the only way to sell in China. However, one of the top challenges for brands is finding the best influencers with the best return on investments (ROI) for their advertising dollars. Aside from fake data, the influencer marketing sphere is like the wild west, where advertisers face multiple challenges including top influencers often being over-exposed to multiple brands, and many influencers require upfront payments and have their own rate card where there is no rationale for their fee.
To help brands mitigate these challenges and simplify the influencer marketing process, Robin8 launched China’s search engine with a daily top 20 influencer ranking for 26 categories. The Robin8 daily influencer ranking showcases a daily summary section list to highlight the top performers in the following categories of “most active”, “most liked” and “most influential”.
Leveraging real time data and AI, Robin8 helps brands take the guesswork out of selecting which influencers are best for each brand and which influencers are the best for each campaign. They can be the top influencers or they can be up and comers, consumers, or super fans that are basically the customers who know the brands intimately.
The Influencer personal profile analysis page is enhanced with 3 different tabs: “Summary”, “Analytic” and “Posts”, which showcase influencer posts in real time and a detailed analysis of their data. Additionally, the Robin8 ranking includes sections on the “best performance posts” & “Industry Ranking Trend” based on real time data which is updated in the search engine at noon every day.
Image Credit: Robin8