Author: Jagdish Kumar, India
After the Telecom Regulatory Authority of India (TRAI) asked telecom companies to adopt Blockchain technology for checking pesky calls, a leading provider of digital transformation, consulting company, Tech Mahindra has tie up with global software company, Microsoft to create a Distributed Ledger Technology (DLT)-based solution for checking spam calls.
The new system will be based on Blockchain technology and built on Microsoft Azure the solution aims at mitigating the issue of unsolicited commercial communication (UCC) in the country, Tech Mahindra said in a statement.
TRAI has said that UCC or spam calls are a major nuisance to telecom subscribers across the country and has been working with stakeholders to curb this menace.
Speaking on this, Tech Mahindra Global Practice leader Blockchain Rajesh Dhuddu said that the new Distributed Ledger Technology (DLT)-based solution which we are developing with Microsoft will enable enterprises to stop financial frauds and perpetration of misleading financial information by unregistered telecom marketers who rampantly use the SMS service of Telcos.
“Blockchain as a technology is a powerful tool to combat the issue of spam calls and fraud risks, to protect user information, as well as the integrity of the telecom sector. Tech Mahindra is focused to solve real business problems of our customers and partner ecosystem by investing in next gen technologies like Blockchain under the TechMNxt charter,” he added.
“The intersection of cloud and Blockchain will ensure a new way of monitoring and enforcing compliance throughout the ecosystem. Through this solution we will be able to help service providers be compliant with the new regulation, Microsoft India Nationa Tech Officer Prashant Shukla said.
With a Microsoft Azure Blockchain-powered solution, we will ensure that we mitigate loopholes used by fraudsters and spammers to reach end users. With an aim to provide Blockchain technology that drives real, long-term and sustainable business, economic and social value for the world, We believe that Blockchain has significant potential to eliminate waste, fraud and abuse from markets of all types, Shukla added.
Though TRAI has set up a Do Not Disturb (DND) registry in 2010, however, while the registry has more than 230 million subscribers, unregistered telemarketers continue to spam customers, obtaining their consent through fraudulent tactics.
On how the new ecosystem works, Tech Mahindra said that DLT-based solution brings all the relevant parties in the ecosystem onto Blockchain, helping telecom service providers and telemarketers take care of preference registration, consent acquisition, dynamic preference setting, stakeholder on boarding, header registration, template registration, scrubbing service, and complaint handling and tracking – which are in line with the tenets of the TRAI regulation.
The solution will be a shared, secured ledger of UCCs distributed across a network of computers, which will ensure a transparent and verifiable system to help companies mitigate UCC on their networks. It conforms to the recently passed TRAI regulation and will enable all ecosystem players to comply to it, the statement adds.
Tech Mahindra and Microsoft have been jointly working with TRAI on this issue since the time this regulation was being formally structured and have designed this solution post a series of collective sessions with the regulator and multiple stakeholders in the value chain.