Author: Jagdish Kumar, India
Failed to solve the problem of telephone marketers for many years, it seems the Telecom Regulatory Authority of India (Trai) is now planning to take the help of blockchain technology.
With the use of blockchain technology, TRAI will be able to track the spammers from where the calls are made and this will be the first time in the country, such technology will be used to check unwanted calls.
As per an estimate, over 30 billion commercial messages are made during a month through unsolicited calls that cause huge inconvenience to users. So far, it is very difficult to track such calls and the destination from where it is coming.
Many have lost millions by revealing secret banking information’s on phone to telemarketers across the country every year and it is very difficult to catch hold of these people.
After the use of blockhain, all communication between subscribers and entities, capturing customer consent for information and authorised telemarketing agencies will be digitally recorded showing the entire communication between the various entities.
Blockchain, popularly described as a digital ledger that is programmed to record virtually everything of value, will be deployed for the first time by any country to check unwanted calls.
TRAI will soon come up with the draft regulations propose that explicit consent should be taken from a consumer regarding unsolicited commercial communication and the consent should be reviewed periodically.
Speaking on new way to curb telemarketers, Trai Chairman RS Sharma said that blockchain will ensure two things one will be non repudiation and another will be confidentiality. Only those authorised will be able to access details of a subscriber and only when they need to deliver service.
Sharma added that the Telecom Commercial Communications Customer Preference Regulations 2018 draft will be open for public comment till 11 June 2018, after which TRAI will come out with the final rules by July 2018.